Will Bank pays the bills of those who have "Will" as a name and those who change their name to "Will" on the networks

September 15, 2021
Marketing, Management and Diversity Reporter
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In Will Bank's marketing action, Willma, Willson, William and whoever is willing to change their name on social media may have a payment receipt of up to 100 reais; understand the dynamics.

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The digital bank will bank launches a marketing action to look for its namesakes in Brazil. Will, Willma, Willson, William, Willmara, Willda and anyone whose names begin with Will will be able to enter the draw and win a paid ticket of up to 100 reais.

The will bank also allows the participation of those who do not have Will at the beginning of the name, but in this case, the person will need to change the name on the social media profile. According to them, the expectation is that social networks will be flooded by Willrina, Willcos, Willlipe, Willsé and more.

"Boletos, like money, is a dramatic theme for many people. Through this campaign, will reinforces its purpose of transforming this relationship into positive experiences. Let's allow our namesakes to take advantage of the money they would spend on these tickets in a moment of leisure and fun," says Daniel Feitoza, CMO at will bank.

To participate, consumers need to access the site, register and present proof that their name begins with Will, or a print of the change in their profile on social networks. The bank will draw 1000 people who will win "pay slips" of R$100 reais starting next week.

The campaign created by monkey-land has an animation produced by Acacá and audio by Satellite. The initiative will have wide digital dissemination, in addition to action on social networks boosted by influencers on the open TV merchandising plan.

This is not the first partnership between will bank and monkey-land, responsible for campaigns such as “Independência da Czeca”, starring Danny Bond, a trans, northeastern and peripheral black woman.

To widen the dissemination, will bank will partner with influencers such as Will Smith from Bahia, ex-bbb João Pedrosa, Yuri Marçal, Tia Má, Babu Santana, Paola Oliveira, Pequena Lo, Yarley, Digital Banking, Memes Twitter, Sou eu in life, Sincere Official and Indelicate Gina. The campaign also has the participation of 30 influencers from the Digital Favela collective, with which will bank has already worked in other campaigns.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

The digital bank will bank launches a marketing action to look for its namesakes in Brazil. Will, Willma, Willson, William, Willmara, Willda and anyone whose names begin with Will will be able to enter the draw and win a paid ticket of up to 100 reais.

The will bank also allows the participation of those who do not have Will at the beginning of the name, but in this case, the person will need to change the name on the social media profile. According to them, the expectation is that social networks will be flooded by Willrina, Willcos, Willlipe, Willsé and more.

"Boletos, like money, is a dramatic theme for many people. Through this campaign, will reinforces its purpose of transforming this relationship into positive experiences. Let's allow our namesakes to take advantage of the money they would spend on these tickets in a moment of leisure and fun," says Daniel Feitoza, CMO at will bank.

To participate, consumers need to access the site, register and present proof that their name begins with Will, or a print of the change in their profile on social networks. The bank will draw 1000 people who will win "pay slips" of R$100 reais starting next week.

The campaign created by monkey-land has an animation produced by Acacá and audio by Satellite. The initiative will have wide digital dissemination, in addition to action on social networks boosted by influencers on the open TV merchandising plan.

This is not the first partnership between will bank and monkey-land, responsible for campaigns such as “Independência da Czeca”, starring Danny Bond, a trans, northeastern and peripheral black woman.

To widen the dissemination, will bank will partner with influencers such as Will Smith from Bahia, ex-bbb João Pedrosa, Yuri Marçal, Tia Má, Babu Santana, Paola Oliveira, Pequena Lo, Yarley, Digital Banking, Memes Twitter, Sou eu in life, Sincere Official and Indelicate Gina. The campaign also has the participation of 30 influencers from the Digital Favela collective, with which will bank has already worked in other campaigns.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
Apoyado por:
Mastercard
Conoce cómo Mastercard está adoptando el cambio y fomentando el crecimiento de Fintechs en Latam
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