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Media group VCRP and fintech Credoro launch digital bank to finance communication projects

January 18, 2022
Por
Fintechsbrasil
Fintechsbrasil
Notícias e negócios
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Fintechbrasil
The VCRP Brasil media group launched a credit solution to finance media projects for startups in partnership with Credoro, a personal loan fintech: VCRP Bank.
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While VCRP Brasil will act as correspondent and strategic consultant, Credoro will be responsible for the solicitation, analysis and financing.

With an initial credit line of R$5 million, VCRP Bank will promote four communication pillars: investment in media, branded bontent, brand publishing and e-books. Following the company, they are the first communications group in Latin America to launch a financial product focused on communications, a segment they named fincom.

“Often, startups do not have a communication or marketing professional on their team and do not know where, how and how much to invest”, explains Vinicius Cordoni, CEO of VCRP Brasil. “

The group's professionals will carry out an analysis and guidance for strategically directing the investment. The intention is that, before any request for funding, VCRP Brasil has a communication plan and, with that, it will have security and visibility of decision making”.

“In addition to acting in the business strategy when it comes to communicating, our premise is to monitor all stages closely, creating connections, visibility and awareness”,

explains Ludmilla Amaral, Partner and COO of the VCRP Brasil Group and CEO of VCRP Press. “The new product will enable important projects that meet the objectives and goals of startups seeking brand recognition.”

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

While VCRP Brasil will act as correspondent and strategic consultant, Credoro will be responsible for the solicitation, analysis and financing.

With an initial credit line of R$5 million, VCRP Bank will promote four communication pillars: investment in media, branded bontent, brand publishing and e-books. Following the company, they are the first communications group in Latin America to launch a financial product focused on communications, a segment they named fincom.

“Often, startups do not have a communication or marketing professional on their team and do not know where, how and how much to invest”, explains Vinicius Cordoni, CEO of VCRP Brasil. “

The group's professionals will carry out an analysis and guidance for strategically directing the investment. The intention is that, before any request for funding, VCRP Brasil has a communication plan and, with that, it will have security and visibility of decision making”.

“In addition to acting in the business strategy when it comes to communicating, our premise is to monitor all stages closely, creating connections, visibility and awareness”,

explains Ludmilla Amaral, Partner and COO of the VCRP Brasil Group and CEO of VCRP Press. “The new product will enable important projects that meet the objectives and goals of startups seeking brand recognition.”

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.

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