After a Series A of US$23.4M Brazilian digital bank Conta Simples acquires Hackr Ads

August 1, 2022
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This is Conta Simples' first acquisition after a Series A of 121 million reais

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Conta Simples, a fintech that acts as a financial operating system, joining current account, corporate cards and expense control software, has completed the acquisition of Hackr Ads, a platform for intelligence and management of online ads on the Internet, this is the first purchase after receiving a contribution of R$ 121 million, Series A. The transaction amounts were not disclosed.

The payment involved cash and stock swap, making the founders of Hackr Ads partners and executives of Conta Simples. The company serves 41 thousand advertisers and has already managed more than R$ 1 billion in client ads.

Conta Simples, on the other hand, serves about 60 thousand companies with its digital and intelligent financial management solutions, focusing on those of the new economy. Both companies were founded in 2019.

The fintech is in the process of applying for a license with the Central Bank to become a Direct Credit Company (SCD) and also intends to accelerate the development of proprietary technologies.

"With the acquisition, Conta Simples and Hackr Ads clients now have a much larger ecosystem around them: an ecosystem of checking account, multiple cards and financial management, coupled with ad management software for Facebook, and Instagram," says Rodrigo Tognini, CEO and co-founder of Conta Simples

Complementary services to Conta Simples

The objective of the acquisition was to complement the activities of the startups. On one side, Hackr Ads offers the practicality of creating and managing ads in a simple way on its platform, optimizing clients' campaigns, potentializing the return on media investments.

On the other hand, the Simple Account, with all the facilities for payment of these ads through its multiple corporate cards, which can be issued and customized by the customer, with definition of cost centers, responsible parties and spending ceiling for each card.

Additionally, the client who enters the platform to make the ads starts to have even more visibility of the campaign's expenses, which allows a better distribution and control of resources.

This is because there are services in the Conta Simples platform, such as the attachment of vouchers (the famous payment slips) and the generation of multiple cards that can be used to manage multiple campaigns simultaneously, as well as an entire spending dashboard, which facilitates and reduces the pain of bank reconciliation.

"Together we will become an even more complete product for those who do ad management, traffic managers, or anyone who works with digital marketing," says CEO and co-founder of Hackr Ads, Igor Gontijo.

In addition, customers will be able to finalize the process, with payment, management of expenses and even leverage the results with future credit offers.


SaaS business vertical

With the acquisition, Hackr Ads enters the Conta Simples business shelf, without changing its name, and becomes the first product of a new vertical of the company: Software as a Service (SaaS).

"The acquisition of Hackr Ads marks a new step in this strategy: software complementing the payment and management journey beyond the day-to-day financial," says Rodrigo Tognini.

From the point of view of the client Hackr Ads, nothing changes: "The company continues to operate normally and now, with the structure of Conta Simples, we expect to accelerate the development of technology. So whoever is already a user of the Hackr Ads platform can expect many improvements, and much faster than what was already happening", highlights Igor Gontijo.

For Conta Simples, Rodrigo adds that the union of the two brands will allow the client who works with ads to have a more robust structure behind the platform. "He will have an even more complete solution at his business' disposal, helping companies to grow even more, besides more resources and a unique company that thinks 100% about the success of the client's business, which was already a vision of both companies", he says.

The acquisition announcement was made amid a scenario of low global liquidity and reduced investments worldwide. But, according to Rodrigo, the company continues with a comfortable position in relation to the need for new rounds.


Series A round of R$121.4 million

The fintech company Conta Simples concluded in November 2021 the Series A round of investments amounting to R$ 121.4 million. The capital injection was led by JAM fund - from investor and Tinder founder Justin Mateen, who has backed other financial platforms such as Brex - and Valor Capital.

Base10 Partners also participated in Series A. The funds Y Combinator, Quartz and Big Bets, which have invested in the fintech previously, follow the round.

The round was announced just six months after the world's largest accelerator, Y Combinator, led the Seed Extension in the fintech. In all, Simple Account has already raised R$150 million in five different rounds.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

Conta Simples, a fintech that acts as a financial operating system, joining current account, corporate cards and expense control software, has completed the acquisition of Hackr Ads, a platform for intelligence and management of online ads on the Internet, this is the first purchase after receiving a contribution of R$ 121 million, Series A. The transaction amounts were not disclosed.

The payment involved cash and stock swap, making the founders of Hackr Ads partners and executives of Conta Simples. The company serves 41 thousand advertisers and has already managed more than R$ 1 billion in client ads.

Conta Simples, on the other hand, serves about 60 thousand companies with its digital and intelligent financial management solutions, focusing on those of the new economy. Both companies were founded in 2019.

The fintech is in the process of applying for a license with the Central Bank to become a Direct Credit Company (SCD) and also intends to accelerate the development of proprietary technologies.

"With the acquisition, Conta Simples and Hackr Ads clients now have a much larger ecosystem around them: an ecosystem of checking account, multiple cards and financial management, coupled with ad management software for Facebook, and Instagram," says Rodrigo Tognini, CEO and co-founder of Conta Simples

Complementary services to Conta Simples

The objective of the acquisition was to complement the activities of the startups. On one side, Hackr Ads offers the practicality of creating and managing ads in a simple way on its platform, optimizing clients' campaigns, potentializing the return on media investments.

On the other hand, the Simple Account, with all the facilities for payment of these ads through its multiple corporate cards, which can be issued and customized by the customer, with definition of cost centers, responsible parties and spending ceiling for each card.

Additionally, the client who enters the platform to make the ads starts to have even more visibility of the campaign's expenses, which allows a better distribution and control of resources.

This is because there are services in the Conta Simples platform, such as the attachment of vouchers (the famous payment slips) and the generation of multiple cards that can be used to manage multiple campaigns simultaneously, as well as an entire spending dashboard, which facilitates and reduces the pain of bank reconciliation.

"Together we will become an even more complete product for those who do ad management, traffic managers, or anyone who works with digital marketing," says CEO and co-founder of Hackr Ads, Igor Gontijo.

In addition, customers will be able to finalize the process, with payment, management of expenses and even leverage the results with future credit offers.


SaaS business vertical

With the acquisition, Hackr Ads enters the Conta Simples business shelf, without changing its name, and becomes the first product of a new vertical of the company: Software as a Service (SaaS).

"The acquisition of Hackr Ads marks a new step in this strategy: software complementing the payment and management journey beyond the day-to-day financial," says Rodrigo Tognini.

From the point of view of the client Hackr Ads, nothing changes: "The company continues to operate normally and now, with the structure of Conta Simples, we expect to accelerate the development of technology. So whoever is already a user of the Hackr Ads platform can expect many improvements, and much faster than what was already happening", highlights Igor Gontijo.

For Conta Simples, Rodrigo adds that the union of the two brands will allow the client who works with ads to have a more robust structure behind the platform. "He will have an even more complete solution at his business' disposal, helping companies to grow even more, besides more resources and a unique company that thinks 100% about the success of the client's business, which was already a vision of both companies", he says.

The acquisition announcement was made amid a scenario of low global liquidity and reduced investments worldwide. But, according to Rodrigo, the company continues with a comfortable position in relation to the need for new rounds.


Series A round of R$121.4 million

The fintech company Conta Simples concluded in November 2021 the Series A round of investments amounting to R$ 121.4 million. The capital injection was led by JAM fund - from investor and Tinder founder Justin Mateen, who has backed other financial platforms such as Brex - and Valor Capital.

Base10 Partners also participated in Series A. The funds Y Combinator, Quartz and Big Bets, which have invested in the fintech previously, follow the round.

The round was announced just six months after the world's largest accelerator, Y Combinator, led the Seed Extension in the fintech. In all, Simple Account has already raised R$150 million in five different rounds.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
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País de origen:
Headquarters:
Sao Paulo
Monto inversión:
23.4
M
Ronda financiación:
Series A
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