Fintech XP takes a new step with the purchase of Grupo Suno's slice

January 5, 2022
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XP Inc. announces an agreement to acquire a minority stake in Grupo Suno, in a new move to strengthen its content and analysis fronts on the financial market. Values were not disclosed.

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In a statement, the company says it intends to use its ecosystem — which, in addition to XP itself, brings together brands such as Rico and Clear, the personal finance and investment site Infomoney, the XPeed digital school and the IM+ platform –, to strengthen Suno's growth.

"Partnering with one of the most exponents of content, analysis and management in the market opens the way to enhance the experience of investors from all platforms", says Karel Luketic, partner and CEO of XP Inc., in a statement.

According to the executive of the company managed by Guilherme Benchimol, the objective is "to empower and facilitate investor decision-making on all fronts".

And the Suno Group, which brings together the analysis house Suno Research and the managers Suno Asset and Suno Wealth, in addition to the news portals Suno Notícias, Fiis.com.br and FundsExplorer.com.br, has no negligible numbers for the task.

Created in 2016, the company has more than 150,000 customers on its platforms and an audience of over 12 million people on its portals — not counting the 6 million followers on social networks.

In the announcement, the founder of Suno, Tiago Reis, recalled that the group was born from its content productions aimed at long-term investors in Infomoney, one of the main products of the new partnership.

“Now, with this strategic partnership, the Brazilian investor wins the most. Combining the proven market intelligence of Suno with the capillarity and distribution of XP Inc., which will allow the investor to have an unparalleled experience”, says Reis.

Strategic move

The XP movement is nothing new. In July 2021, the manager joined the independent platform OHM Research. In August, it was time to acquire a new slice, this time at the Levante analysis house. And as you read on Finsiders, IM+ got off the ground with the merger between Infomoney and investment consolidator Fliper, in October.

The steps are similar to those taken by competitors. In February, Modalmais announced the purchase of research house Eleven Financial. In May, BTG Pactual closed the acquisition of 100% of Grupo Universa, a conglomerate that carries the analysis house Empiricus and the brokerage Vitreo, as well as the Seu Dinheiro and Money Times websites, for R$ 690 million.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

In a statement, the company says it intends to use its ecosystem — which, in addition to XP itself, brings together brands such as Rico and Clear, the personal finance and investment site Infomoney, the XPeed digital school and the IM+ platform –, to strengthen Suno's growth.

"Partnering with one of the most exponents of content, analysis and management in the market opens the way to enhance the experience of investors from all platforms", says Karel Luketic, partner and CEO of XP Inc., in a statement.

According to the executive of the company managed by Guilherme Benchimol, the objective is "to empower and facilitate investor decision-making on all fronts".

And the Suno Group, which brings together the analysis house Suno Research and the managers Suno Asset and Suno Wealth, in addition to the news portals Suno Notícias, Fiis.com.br and FundsExplorer.com.br, has no negligible numbers for the task.

Created in 2016, the company has more than 150,000 customers on its platforms and an audience of over 12 million people on its portals — not counting the 6 million followers on social networks.

In the announcement, the founder of Suno, Tiago Reis, recalled that the group was born from its content productions aimed at long-term investors in Infomoney, one of the main products of the new partnership.

“Now, with this strategic partnership, the Brazilian investor wins the most. Combining the proven market intelligence of Suno with the capillarity and distribution of XP Inc., which will allow the investor to have an unparalleled experience”, says Reis.

Strategic move

The XP movement is nothing new. In July 2021, the manager joined the independent platform OHM Research. In August, it was time to acquire a new slice, this time at the Levante analysis house. And as you read on Finsiders, IM+ got off the ground with the merger between Infomoney and investment consolidator Fliper, in October.

The steps are similar to those taken by competitors. In February, Modalmais announced the purchase of research house Eleven Financial. In May, BTG Pactual closed the acquisition of 100% of Grupo Universa, a conglomerate that carries the analysis house Empiricus and the brokerage Vitreo, as well as the Seu Dinheiro and Money Times websites, for R$ 690 million.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
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