Brazilian neobank Linker was acquired by the management platform Omie for US$21M

November 18, 2021
Por
Startupi
Startupi
Startupi
Startupi nasceu em 2008 para construir a comunidade brasileira de startups com informação.
📷
Startupi
The transaction amounted to R$120 million (US $21M) including a set of Omie shares, incorporating 100% of Linker's share capital.

Este contenido es solo para
usuarios registrados en el Hub.

Inicia Sesión para Desbloquear ▸
Contenido para Usuarios 🔒

Omie, a SaaS management platform (ERP) in the cloud, announced the purchase of Banco Digital Linker. Founded in 2019 by David Mourão, Ingrid Barth and Daniel Benevides, fintech offers financial services and banking solutions, such as digital account, credit card and collection management, to more than 30 thousand SMEs, already being a partner in more than 100 offices of accounting.

All of this occurs at a time when neobanks and fintechs are starting to look beyond the individual and start a battle for the legal entity, especially for small and medium-sized companies, which has been moving the market a lot.

Thus, in addition to integrating the solutions of the two companies to have a more complete offer, Omie will also strongly expand Linker's Current Account and Financial Services customer base, who will later be potential customers for Omie's ERP. Building this ecosystem, in addition to expanding Omie's addressable market, should allow for greater customer loyalty and advancement in its value chain.

“We have always believed that financial services and management software are on a convergence trajectory, and that “ERP is the new Internet Banking”. However, many companies may start their journey just through financial services and may evolve to use management software as their business maturity grows,” said Marcelo Lombardo, co-founder and CEO of Omie.
“On Linker we found not only a super well-designed product for this purpose, but we also identified a top-notch team that was motivated to join this great mission, sharing the big dream of unlocking the growth of micro, small and medium-sized Brazilian companies. ”

Omie remains focused on delivering its vision that making a simple, intuitive and efficient management system is the best way to contribute to the prosperity of small and medium businesses and, above all, Brazil. The company's customers will continue with complete freedom to choose the services and solutions they want to use, including financial solutions, which they deem most suitable for their needs. A few months ago, Omie also announced an unprecedented partnership with Banco Itaú, in which the largest Brazilian bank will offer the Omie platform to its 1.5 million corporate clients in a co-branded format.

Like Omie, Linker showed strong growth throughout 2020 and 2021. In this pandemic period, fintech also played a key role in helping thousands of SMEs to go digital and, even after the market reopened, this growth remains consistent. Between July last year and June 2021, the volume transacted on the fintech platform increased 15 times, and with the second quarter moving 70% more than the first. The volume handled on the credit card has increased four times this year, while the account payments function has grown 70% since January. Linker's operation and contributors will be fully incorporated by Omie.

“Since Linker started, we have seen that today's small businesses demand financial solutions that go beyond the traditional banking model. Since then, Linker has evolved a lot with a better understanding of the pain of entrepreneurs and has developed several innovative and integrated solutions”, says David Mourão, founder and CEO of fintech.
“We believe that this new phase will require an even closer relationship with the needs of SMEs, further rethinking the relationship between banks and companies. With Omie, the main reference in services for SMEs, we will have a complementary offer to what we already offer and, in addition, with its great execution culture, it proved to be the ideal partner to offer this complete and integrated solution to the PJ ecosystem. Together we will lead the transformation of the industry and we will make the barriers between financial services and management software disappear so that the entrepreneur invests his time in what really matters: the success of his business.”

With its solution that combines management software (ERP), entrepreneurial education and financial services, Omie should close the year close to 100,000 customers. Recently, the company also released two M&As with the acquisition of Devi Tecnologia, a retail software company, and G-Click, a cloud tool for managing processes for accounting offices. Previously, in November 2020, Omie had already acquired Mintegra, a solution that integrates marketplaces and e-commerce platforms with management systems.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

Omie, a SaaS management platform (ERP) in the cloud, announced the purchase of Banco Digital Linker. Founded in 2019 by David Mourão, Ingrid Barth and Daniel Benevides, fintech offers financial services and banking solutions, such as digital account, credit card and collection management, to more than 30 thousand SMEs, already being a partner in more than 100 offices of accounting.

All of this occurs at a time when neobanks and fintechs are starting to look beyond the individual and start a battle for the legal entity, especially for small and medium-sized companies, which has been moving the market a lot.

Thus, in addition to integrating the solutions of the two companies to have a more complete offer, Omie will also strongly expand Linker's Current Account and Financial Services customer base, who will later be potential customers for Omie's ERP. Building this ecosystem, in addition to expanding Omie's addressable market, should allow for greater customer loyalty and advancement in its value chain.

“We have always believed that financial services and management software are on a convergence trajectory, and that “ERP is the new Internet Banking”. However, many companies may start their journey just through financial services and may evolve to use management software as their business maturity grows,” said Marcelo Lombardo, co-founder and CEO of Omie.
“On Linker we found not only a super well-designed product for this purpose, but we also identified a top-notch team that was motivated to join this great mission, sharing the big dream of unlocking the growth of micro, small and medium-sized Brazilian companies. ”

Omie remains focused on delivering its vision that making a simple, intuitive and efficient management system is the best way to contribute to the prosperity of small and medium businesses and, above all, Brazil. The company's customers will continue with complete freedom to choose the services and solutions they want to use, including financial solutions, which they deem most suitable for their needs. A few months ago, Omie also announced an unprecedented partnership with Banco Itaú, in which the largest Brazilian bank will offer the Omie platform to its 1.5 million corporate clients in a co-branded format.

Like Omie, Linker showed strong growth throughout 2020 and 2021. In this pandemic period, fintech also played a key role in helping thousands of SMEs to go digital and, even after the market reopened, this growth remains consistent. Between July last year and June 2021, the volume transacted on the fintech platform increased 15 times, and with the second quarter moving 70% more than the first. The volume handled on the credit card has increased four times this year, while the account payments function has grown 70% since January. Linker's operation and contributors will be fully incorporated by Omie.

“Since Linker started, we have seen that today's small businesses demand financial solutions that go beyond the traditional banking model. Since then, Linker has evolved a lot with a better understanding of the pain of entrepreneurs and has developed several innovative and integrated solutions”, says David Mourão, founder and CEO of fintech.
“We believe that this new phase will require an even closer relationship with the needs of SMEs, further rethinking the relationship between banks and companies. With Omie, the main reference in services for SMEs, we will have a complementary offer to what we already offer and, in addition, with its great execution culture, it proved to be the ideal partner to offer this complete and integrated solution to the PJ ecosystem. Together we will lead the transformation of the industry and we will make the barriers between financial services and management software disappear so that the entrepreneur invests his time in what really matters: the success of his business.”

With its solution that combines management software (ERP), entrepreneurial education and financial services, Omie should close the year close to 100,000 customers. Recently, the company also released two M&As with the acquisition of Devi Tecnologia, a retail software company, and G-Click, a cloud tool for managing processes for accounting offices. Previously, in November 2020, Omie had already acquired Mintegra, a solution that integrates marketplaces and e-commerce platforms with management systems.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
Hub Ranking:
#
País de origen:
Headquarters:
São Paulo
Monto inversión:
M
Ronda financiación:
Más novedades

Fintechs en
tendencia del Hub

No items found.

Brasil 🇧🇷

Ecosistema Fintech