According to the company, the initiative will allow Pravaler to be present in student's lives not only by providing access to education through student financing and scholarships, but also by offering a complete career development program, consolidating itself as an education ecosystem.

"Workalove has shown consistent growth since its inception and we are confident with the potential of the two companies acting in a complementary way," says Carlos Furlan, co-founder and CEO of Pravaler. "What brought us together was the great dream of transforming people's lives through education and this becomes even more feasible with the strengthening of our portfolio."

Through Workalove, partner institutions have access to three strategic features. The first is the employability platform, which provides career mentoring that ranges from mapping of profile and interests, through resume creation, preparation for interviews and connections with market professionals, to connection with internship and job openings aligned to each student's profile.

The second is the internship management module, curricular extension projects and complementary activities, which provides visibility and control of these processes for the institution and for the student. And the third is the pedagogical plan accelerator, which cross-references labor market needs with the pedagogical plan of courses, providing insights for the institution to evolve its value proposition and, consequently, attract and retain more students.

"The intelligence provided by Workalove is something innovative and disruptive for the industry. By bringing together the expertise of the two companies, we are able to cover the education ecosystem end-to-end, offering a portfolio of solutions that no other company offers," explains Rafael Baddini, co-founder and CPO of Pravaler.

According to Pravaler, the acquisition of Workalove is part of the new business strategy, which aims to create revenue lines that represent 35% of the company's result in 5 years.