Tatiana Pomar's digital lending Fintech Sofi receives more than US$150,000 for growth and expansion

May 3, 2022
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Anjos do Brasil and CK Investments Brazil LLC led the investment in the financial health fintech

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The fintech financial education Sofi received a contribution of more than $ 150 thousand angel investors, according to a statement released today (25) startup. Led by executive Tatiana Pomar, the company raised capital from the organization Anjos do Brasil, a group dedicated to supporting innovation in the country, and CK Investments Brazil LLC, which had already invested in the company in previous rounds.

For the entrepreneurs, the investment should accelerate the growth and expansion of the business in Latin America. Currently, besides Brazil, the group also maintains activities in Uruguay, being, according to Tatiana, the only fintech in the sector to operate in more than one country in the region. According to her, the business still has considerable capacity for internationalization, since its model was developed to scale easily, being multi-language and multi-currency.

Founded in 2019, the startup offers digitalized debt negotiation services, including payment tools via Pix, credit card, debit card, slip or QR code. The platform also allows the user to make proposals to creditors and access a tab of content and tips related to a healthy financial life.

Besides Tatiana Pomar, former CEO of Liquid GC and Zeroing Company, the company also counts on two other founders: Leonardo Paladino, current chief operating officer, and Erik Andrade, chief legal officer. The trio has more than 30 years of experience in the credit and collection sector, as well as experience in previous ventures.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

The fintech financial education Sofi received a contribution of more than $ 150 thousand angel investors, according to a statement released today (25) startup. Led by executive Tatiana Pomar, the company raised capital from the organization Anjos do Brasil, a group dedicated to supporting innovation in the country, and CK Investments Brazil LLC, which had already invested in the company in previous rounds.

For the entrepreneurs, the investment should accelerate the growth and expansion of the business in Latin America. Currently, besides Brazil, the group also maintains activities in Uruguay, being, according to Tatiana, the only fintech in the sector to operate in more than one country in the region. According to her, the business still has considerable capacity for internationalization, since its model was developed to scale easily, being multi-language and multi-currency.

Founded in 2019, the startup offers digitalized debt negotiation services, including payment tools via Pix, credit card, debit card, slip or QR code. The platform also allows the user to make proposals to creditors and access a tab of content and tips related to a healthy financial life.

Besides Tatiana Pomar, former CEO of Liquid GC and Zeroing Company, the company also counts on two other founders: Leonardo Paladino, current chief operating officer, and Erik Andrade, chief legal officer. The trio has more than 30 years of experience in the credit and collection sector, as well as experience in previous ventures.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
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