C6 Bank campaign discloses account for children and teenagers in Brazil

October 20, 2021
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Action created by Tech and Soul brings the color of the cards and highlights the unique offers of C6 Yellow

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C6 Yellow, C6 Bank's new account for children and young people, has just hit the market with a campaign created by Tech and Soul. The film “Your Child's First Account” shows parents the solution offered by C6 Bank to this audience that is beginning to build its relationship with money.

With the traditional signature “C6 Bank. It's in your life”, the commercial shows that it is possible to have freedom and independence, but with the supervision of those responsible. In addition to open and pay TV, the media plan includes OOH actions.

The films have 5, 15 and 30 second versions, exploiting card features such as the five colors available for the C6 Yellow. “The idea of ​​the campaign was to highlight the unique solutions for this audience in a fun way, bringing a lot of the spontaneity of young people”, explains Flavio Waiteman, partner and CCO of Tech and Soul.

With the C6 Yellow account, it is possible to receive allowance, send and receive Pix and perform debit card transactions. The account is contracted directly on the C6 Bank app by the parents of young people up to 17 years and six months old. After an analysis, the child or teenager can download the C6 Yellow app on the smartphone, register and choose the color of their debit card.There are five options: yellow, blue, green, pink, pink and orange. All purchases made by children or teenagers are communicated to those responsible for SMS. At the bank, the service is carried out by the account of the person in charge, who can also monitor the movement and statement of C6 Yellow.

Another advantage is the “allowance” function, which allows parents to send, free of charge, a monthly amount to their children's account.

“In addition to being a product that adds to the C6 Bank offer, a complete bank for all audiences, with C6 Yellow we reinforce our commitment to the dissemination of financial education, a tool that has the potential to transform society”, says Alexandra Pain , head of marketing and social impact of the bank.

Check out the video of the new campaign:

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

C6 Yellow, C6 Bank's new account for children and young people, has just hit the market with a campaign created by Tech and Soul. The film “Your Child's First Account” shows parents the solution offered by C6 Bank to this audience that is beginning to build its relationship with money.

With the traditional signature “C6 Bank. It's in your life”, the commercial shows that it is possible to have freedom and independence, but with the supervision of those responsible. In addition to open and pay TV, the media plan includes OOH actions.

The films have 5, 15 and 30 second versions, exploiting card features such as the five colors available for the C6 Yellow. “The idea of ​​the campaign was to highlight the unique solutions for this audience in a fun way, bringing a lot of the spontaneity of young people”, explains Flavio Waiteman, partner and CCO of Tech and Soul.

With the C6 Yellow account, it is possible to receive allowance, send and receive Pix and perform debit card transactions. The account is contracted directly on the C6 Bank app by the parents of young people up to 17 years and six months old. After an analysis, the child or teenager can download the C6 Yellow app on the smartphone, register and choose the color of their debit card.There are five options: yellow, blue, green, pink, pink and orange. All purchases made by children or teenagers are communicated to those responsible for SMS. At the bank, the service is carried out by the account of the person in charge, who can also monitor the movement and statement of C6 Yellow.

Another advantage is the “allowance” function, which allows parents to send, free of charge, a monthly amount to their children's account.

“In addition to being a product that adds to the C6 Bank offer, a complete bank for all audiences, with C6 Yellow we reinforce our commitment to the dissemination of financial education, a tool that has the potential to transform society”, says Alexandra Pain , head of marketing and social impact of the bank.

Check out the video of the new campaign:

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
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