Brazilian Fintech Banco Original becomes part of the Apple Pay portfolio

September 29, 2021
Editora en Finsiders
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As of today (24), Banco Original integrates the Apple Pay digital wallet, available for iPhone or Apple Watch. The information was anticipated to Finsiders.

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The system is similar to WhatsPay – you need to register a member company card – and as such, there are still few institutions that work with this digital form of payment. Including the big ones (Itaú, Bradesco and Itaú), around eight smaller companies are registered, among them Inter, Digio, BTG Pactual and now the Original.

Every transaction made by Apple Pay is authenticated with Face ID, Touch ID or device password, as well as a unique dynamic security code. Payment is accepted in supermarkets, pharmacies, taxis, restaurants, cafes, retail stores, among others.

In a note sent to Finsiders, the Original understands that the entry comes at an important moment for the bank, of expanding the customer base, which reached 5.3 million people, and recording the first profit in its history in the first half of this year. year.

With 10 million cards issued and with strong competition among digital banks in the segment, integrating the portfolio of the company “da Maçã” is almost a necessity. So, more Original news on the payment market is coming.

More news


Today, Finsiders announced, also with exclusivity, that the Original is expanding the benefits of credit cards, in all lines (International, Gold, Platinum and Black), it had exclusivity to Finsiders Rafael Carelli, head of the bank's cards, in his first interview after taking office, in July of this year.

The changes include two fronts. One of them is a new annuity policy, which aims to make exemption in all categories of cards more flexible. Basic measures, but which have a direct impact on the population's financial routine.

Before, to have 100% exemption on the Black card, the person had to spend monthly from R$ 10 thousand - now, this amount drops by half, that is, the benefit is valid for those who have a volume of expenses above R$ 5 thousand. In the Gold category, the minimum value went from R$ 2,500 to R$ 1 thousand and in the Platinum category, from R$ 5 thousand to R$ 2 thousand. On the website, the customer or interested party can consult more about these rules.

Original is also making changes to the cashback policy, which can now reach 1.5% of the amount spent on the credit card bill, depending on the line. The changes are already in effect.

Before, the percentage was tied to the amount spent — the higher, the more cashback. Now, it does not depend on a minimum spent. At Black, if a person spends R$5, he gets 1.5% back, just like someone who spends R$20,000. The percentage of cashback decreases according to the category: Platinum (1%); Gold (0.5%) and International (0.3%).

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

The system is similar to WhatsPay – you need to register a member company card – and as such, there are still few institutions that work with this digital form of payment. Including the big ones (Itaú, Bradesco and Itaú), around eight smaller companies are registered, among them Inter, Digio, BTG Pactual and now the Original.

Every transaction made by Apple Pay is authenticated with Face ID, Touch ID or device password, as well as a unique dynamic security code. Payment is accepted in supermarkets, pharmacies, taxis, restaurants, cafes, retail stores, among others.

In a note sent to Finsiders, the Original understands that the entry comes at an important moment for the bank, of expanding the customer base, which reached 5.3 million people, and recording the first profit in its history in the first half of this year. year.

With 10 million cards issued and with strong competition among digital banks in the segment, integrating the portfolio of the company “da Maçã” is almost a necessity. So, more Original news on the payment market is coming.

More news


Today, Finsiders announced, also with exclusivity, that the Original is expanding the benefits of credit cards, in all lines (International, Gold, Platinum and Black), it had exclusivity to Finsiders Rafael Carelli, head of the bank's cards, in his first interview after taking office, in July of this year.

The changes include two fronts. One of them is a new annuity policy, which aims to make exemption in all categories of cards more flexible. Basic measures, but which have a direct impact on the population's financial routine.

Before, to have 100% exemption on the Black card, the person had to spend monthly from R$ 10 thousand - now, this amount drops by half, that is, the benefit is valid for those who have a volume of expenses above R$ 5 thousand. In the Gold category, the minimum value went from R$ 2,500 to R$ 1 thousand and in the Platinum category, from R$ 5 thousand to R$ 2 thousand. On the website, the customer or interested party can consult more about these rules.

Original is also making changes to the cashback policy, which can now reach 1.5% of the amount spent on the credit card bill, depending on the line. The changes are already in effect.

Before, the percentage was tied to the amount spent — the higher, the more cashback. Now, it does not depend on a minimum spent. At Black, if a person spends R$5, he gets 1.5% back, just like someone who spends R$20,000. The percentage of cashback decreases according to the category: Platinum (1%); Gold (0.5%) and International (0.3%).

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
Apoyado por:
Mastercard
Conoce cómo Mastercard está adoptando el cambio y fomentando el crecimiento de Fintechs en Latam
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