The Brazilian Fintech Stone bought Vitta, a healthtech company to expand portfolio of services for its customers

June 1, 2020
Repórter de Finanças e Investimentos no Valor Investe
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Payment media company Stone announced on Tuesday in its earnings release the acquisition of health startup Vitta.

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With 160 employees and headquartered in São Paulo, Vitta manages corporate health plans, in addition to offering its own plans in partnership with insurance companies focused on the entrepreneurial public.

Stone already used Vitta's health care and telemedicine management services, Prime Care, to meet the health demands of its thousands of employees, but, with the pandemic, it extended remote medical care via telephone and WhatsApp 24 hours a day, also to its customers, the more than 500 thousand merchants and service providers that use their card machines.

The companies worked together on this project, which had an investment of R $ 1 million from Stone and, apparently, it was important for the payment method company to approach the healthcare market and identify potential synergies with its services and its customer network. . Last year Stone launched the ABC platform (Acquiring, Banking and Credit), in which it offers acquiring and financial services to customers.

The value of the transaction and whether it involves money or shares has not been disclosed, but in its financial statements Stone says that “the Board of Directors has approved the acquisition of 100% of Vitta” and that, with the deal, “the group expects to obtain synergies in customer services ”.

“Many of our customers do not have satisfactory health plans for either their families or their employees. We believe that Vitta has created an innovative business model in the health technology market, combining negotiation of value adjustments with quality customer service based on telemedicine 24/7 and support for WhatsApp. This investment is very synergistic with our customer base ”, says the document.

Vitta currently has 18 partners and has already carried out two rounds of attracting investments of around R $ 30 million, the last two years ago, when it raised R $ 19 million, when economist Arminio Fraga and former Qualicorp president, Maurício Ceschin. The Arpex Capital funds, which have André Street, founder of Stone among the partners, and Finvest also invested in the company. The participation of all investors is very small in the business, as Valor Investe found out.

Stone, like Vitta, is an advocate of the culture of the "partnership", by giving shares to outstanding employees, and today has more than 100 partners who work for a long time in the company.

Vitta was not, however, the only acquisition of Stone announced on Tuesday. Fintech made three other investments, in mLabs, a social media management company, in Delivery Much, a food delivery platform, and in MVarandas, a technology company for food service.

“We believe that the combination of technology, good services and financial solutions in a single provider like Stone has the power to transform the environment of small and medium-sized companies in Brazil. We define ourselves by the customer we serve and not by the products we offer. This is one of the reasons why our vision is becoming increasingly focused on a software company with financial solutions, as well as a financial services company that offers technological tools to help business management and sell more. We are on the way to become the main partner of SMEs in Brazil ”, explained the company in the document.

Stone today has more than 530 thousand customers, according to the updated number on the results conference call. Considering that most entrepreneurs have a health plan, Vitta could offer brokerage services to these people and also to customers who have not yet contracted a plan.

Another line of business that can be explored is the development of health plans designed for this audience, since Vitta already has experience in this - offering, in partnership with Omint and Unimed, customized plans for startups, which do not leave to be small and medium-sized companies, both for partners and employees. The plans already include, for example, discounts of 50% to 90% on medicines, a partnership with ePharma.

Founded in Uberlândia in 2014, Vitta today serves 100 thousand lives in two business models: one is the brokerage service and management of corporate plans and the second is the offer of personalized products in partnership with insurance companies, but adding technology to the service and telemedicine.

A company that operates in a similar way to Vitta does is Qualicorp, which offers health plans to individuals through partnerships with insurance companies. But, unlike Vitta, which focuses on the corporate public, Qualicorp sells to individuals.

Vitta also has a differential in technology. The company was born as an electronic medical record that is currently used by more than 15 thousand doctors throughout Brazil, in addition to having the Prime Care service of virtual medical care and which includes concierge services, such as scheduling appointments, locating doctors for emergency care and preventive consultations. The intensive use of data for management also caught the attention of Stone. Vitta says it is able to reduce claims and minor readjustments to the plan for its customers.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

With 160 employees and headquartered in São Paulo, Vitta manages corporate health plans, in addition to offering its own plans in partnership with insurance companies focused on the entrepreneurial public.

Stone already used Vitta's health care and telemedicine management services, Prime Care, to meet the health demands of its thousands of employees, but, with the pandemic, it extended remote medical care via telephone and WhatsApp 24 hours a day, also to its customers, the more than 500 thousand merchants and service providers that use their card machines.

The companies worked together on this project, which had an investment of R $ 1 million from Stone and, apparently, it was important for the payment method company to approach the healthcare market and identify potential synergies with its services and its customer network. . Last year Stone launched the ABC platform (Acquiring, Banking and Credit), in which it offers acquiring and financial services to customers.

The value of the transaction and whether it involves money or shares has not been disclosed, but in its financial statements Stone says that “the Board of Directors has approved the acquisition of 100% of Vitta” and that, with the deal, “the group expects to obtain synergies in customer services ”.

“Many of our customers do not have satisfactory health plans for either their families or their employees. We believe that Vitta has created an innovative business model in the health technology market, combining negotiation of value adjustments with quality customer service based on telemedicine 24/7 and support for WhatsApp. This investment is very synergistic with our customer base ”, says the document.

Vitta currently has 18 partners and has already carried out two rounds of attracting investments of around R $ 30 million, the last two years ago, when it raised R $ 19 million, when economist Arminio Fraga and former Qualicorp president, Maurício Ceschin. The Arpex Capital funds, which have André Street, founder of Stone among the partners, and Finvest also invested in the company. The participation of all investors is very small in the business, as Valor Investe found out.

Stone, like Vitta, is an advocate of the culture of the "partnership", by giving shares to outstanding employees, and today has more than 100 partners who work for a long time in the company.

Vitta was not, however, the only acquisition of Stone announced on Tuesday. Fintech made three other investments, in mLabs, a social media management company, in Delivery Much, a food delivery platform, and in MVarandas, a technology company for food service.

“We believe that the combination of technology, good services and financial solutions in a single provider like Stone has the power to transform the environment of small and medium-sized companies in Brazil. We define ourselves by the customer we serve and not by the products we offer. This is one of the reasons why our vision is becoming increasingly focused on a software company with financial solutions, as well as a financial services company that offers technological tools to help business management and sell more. We are on the way to become the main partner of SMEs in Brazil ”, explained the company in the document.

Stone today has more than 530 thousand customers, according to the updated number on the results conference call. Considering that most entrepreneurs have a health plan, Vitta could offer brokerage services to these people and also to customers who have not yet contracted a plan.

Another line of business that can be explored is the development of health plans designed for this audience, since Vitta already has experience in this - offering, in partnership with Omint and Unimed, customized plans for startups, which do not leave to be small and medium-sized companies, both for partners and employees. The plans already include, for example, discounts of 50% to 90% on medicines, a partnership with ePharma.

Founded in Uberlândia in 2014, Vitta today serves 100 thousand lives in two business models: one is the brokerage service and management of corporate plans and the second is the offer of personalized products in partnership with insurance companies, but adding technology to the service and telemedicine.

A company that operates in a similar way to Vitta does is Qualicorp, which offers health plans to individuals through partnerships with insurance companies. But, unlike Vitta, which focuses on the corporate public, Qualicorp sells to individuals.

Vitta also has a differential in technology. The company was born as an electronic medical record that is currently used by more than 15 thousand doctors throughout Brazil, in addition to having the Prime Care service of virtual medical care and which includes concierge services, such as scheduling appointments, locating doctors for emergency care and preventive consultations. The intensive use of data for management also caught the attention of Stone. Vitta says it is able to reduce claims and minor readjustments to the plan for its customers.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
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