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After the acquisition of the payments fintech by digital bank Nubank in August 2021, the decision was made by the companies to rebrand.
This is because the fintech has strong goals with Nubank and will gain even more strength by joining the bank's large customer base and the constant growth it is experiencing, especially after Nubank's IPO on the NYSE in December 2021.
This way, it will be much easier to identify where NuPay for Business will be present with all the innovation of Nubank and where it is possible to pay with Pix and other instant payments in e-commerces. In addition, both companies are united to intensify financial and banking inclusion in the country, as well as innovate the means of payment.
Besides maintaining the operation with Pix, NuPay for Business will also launch to the market NuPay, the new product with the Nu way of paying, similar to BNPL, a method famous abroad due to the installment options without credit card.
After the acquisition of the payments fintech by digital bank Nubank in August 2021, the decision was made by the companies to rebrand.
This is because the fintech has strong goals with Nubank and will gain even more strength by joining the bank's large customer base and the constant growth it is experiencing, especially after Nubank's IPO on the NYSE in December 2021.
This way, it will be much easier to identify where NuPay for Business will be present with all the innovation of Nubank and where it is possible to pay with Pix and other instant payments in e-commerces. In addition, both companies are united to intensify financial and banking inclusion in the country, as well as innovate the means of payment.
Besides maintaining the operation with Pix, NuPay for Business will also launch to the market NuPay, the new product with the Nu way of paying, similar to BNPL, a method famous abroad due to the installment options without credit card.