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Mexican tax platform Heru raised US$6M to expand its suite of products and to improve its technology

September 19, 2022
Por
Alejandra Cruz Garcia
Alejandra Cruz Garcia
Content writer in LatamList
📷
latamList
The round was followed by SOMA Capital, GFC, Moving Capital and Mike Shoemaker, Roofstock’s Chief Operating Officer, alongside continued support from Flourish Ventures and Magma Partners.
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Heru leverages AI to automate thousands of rules and streamline the entire tax filing, retention, and reporting process. The company’s technology provides customers with better financial planning tools and a holistic view of every financial transaction’s potential impact on their taxes. Heru offers both a front-end solution and an embedded integration for companies or enterprises.

“While the integration of embedded financial solutions in industries like banking and payments is not a new concept, Latin America is about to witness a new wave of tax innovation. I’m really excited to be building Heru on the cusp of this technological revolution,” said Mateo Jaramillo, CEO and co-founder of Heru. “We’re empowering individuals and businesses with critical financial planning tools so they can stay up to date on evolving regulations and make more informed financial decisions. We believe this technology is fundamental to reducing financial inequality in Latin America.”

Heru will use its capital to expand its suite of products and to improve its core tax automation technology both for its end customers and business partners like Uber, Rappi, UberEats, Mercado Envios Extra (Mercado Libre), Cornershop, Beat, amongst others.

“Latin America’s gig economy is undergoing a massive transformation, accelerated by recent regulations and emerging payment technologies,” said Zachary Bratun-Glennon, Partner at Google’s Gradient Ventures. “Heru is uniquely positioned to capitalize on this opportunity and we’re looking forward to supporting Mateo, Stiven, and their team along the way.”

The Mexican platform was co-founded by Mateo Jaramillo and Stiven Rodriguez in 2019, and raised a $1.7M pre-seed round back in December 2020.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

Heru leverages AI to automate thousands of rules and streamline the entire tax filing, retention, and reporting process. The company’s technology provides customers with better financial planning tools and a holistic view of every financial transaction’s potential impact on their taxes. Heru offers both a front-end solution and an embedded integration for companies or enterprises.

“While the integration of embedded financial solutions in industries like banking and payments is not a new concept, Latin America is about to witness a new wave of tax innovation. I’m really excited to be building Heru on the cusp of this technological revolution,” said Mateo Jaramillo, CEO and co-founder of Heru. “We’re empowering individuals and businesses with critical financial planning tools so they can stay up to date on evolving regulations and make more informed financial decisions. We believe this technology is fundamental to reducing financial inequality in Latin America.”

Heru will use its capital to expand its suite of products and to improve its core tax automation technology both for its end customers and business partners like Uber, Rappi, UberEats, Mercado Envios Extra (Mercado Libre), Cornershop, Beat, amongst others.

“Latin America’s gig economy is undergoing a massive transformation, accelerated by recent regulations and emerging payment technologies,” said Zachary Bratun-Glennon, Partner at Google’s Gradient Ventures. “Heru is uniquely positioned to capitalize on this opportunity and we’re looking forward to supporting Mateo, Stiven, and their team along the way.”

The Mexican platform was co-founded by Mateo Jaramillo and Stiven Rodriguez in 2019, and raised a $1.7M pre-seed round back in December 2020.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.

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País de origen:
Headquarters:
Mexico City
Monto inversión:
6
M
Ronda financiación:
Pre Seed
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