Brazilian Fintech Zro Bank wants to bring the crypto as a service (CaaS) to the Fintechs

November 5, 2021
Personal Finance Journalist
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First came software, then banking and its variations. Now, the crypto market is also beginning to take shape as ‘as a service’.

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Fintech is putting on the air a crypto as a service (CaaS) solution, says Carlos Alberto Vilela, better known as 'Cazou', the chief marketing officer (CMO) of Zro Bank .

Initially aimed at fintechs and other companies in the financial sector, such as banks, stockbrokers, distributors (DTVMs), in addition to e-commerces and loyalty programs, the service makes available more than 60 cryptocurrencies for purchase and sale through integration via APIs.

Zro Bank offers a platform with technical, operational and liquidity infrastructure for transactions to occur, integrated with the BitBlue cryptocurrency fintech - also created by Edísio in 2018 -, in addition to connection with more than ten other partner exchanges around the world.

The onboarding and compliance process, in turn, is assumed by the partner. “We buy and sell the cryptocurrencies, and return the balance in the user's application”, explains Cazou.

For that very reason, Zro will prioritize companies in the financial sector at this first moment, but the executive does not rule out opening to other segments over time.

The solution is offered, as the name implies, as a service, without the Zro brand appearing to the partners' users and customers. In other words, fintech is in the back office, providing the necessary infrastructure for cryptocurrency transactions.

The ambition is great: “We want to be the main infrastructure partner in the crypto market in Brazil”, says the executive, without opening numbers or projections regarding the new business vertical.

He says that some clients are already in the process of being implemented, as well as there are negotiations, still confidential, in progress with players in the financial sector of “good volume”.

The use cases of crypto as a service are numerous, and range from crypto points and cashback programs to investment brokers that may offer the cryptocurrency trading service on their platforms, or even companies that want to make crypto available as part of the package benefits, exemplifies Cazou.

"We are inaugurating a commercial team to go after clients and projects that we believe have synergy and make sense."

The creation of the new vertical comes weeks after Zro announced its first round of investments — initially worth R$25 million, but which will reach R$61 million with the entry of one of the biggest players in the financial sector, whose name has not yet been revealed.

In one year of operation, the application surpassed the mark of 350 thousand downloads, with more than 100 thousand users. The expectation is to reach 1 million downloads in 2022.

The expansion plan also includes putting a set of new products to run and increasing the supply of coins — today only bitcoin is available. In January, a new version of the app goes live with some new features, including this “big pack” of available cryptocurrencies.

Zro belongs to the same partners as the B&T Group. Inspired by Revolut, a British neobank, it has a slight hint of Chinese WeChat — through an integration with Telegram, Zro Bank users can make payments and transfers in a few seconds.

Fintech operates as a correspondent for Banco Topázio and has integration with BitBlue, where Zro was born, inclusive. In 2019, the company joined CoinWise. With the merger, Marco Carnut, former CEO of CoinWise and founder of cybersecurity company Tempest, became CTO of Zro Bank and is at the forefront of the technology developed by the digital bank.

Zro wants to take the crypto market to more companies and, consequently, people, at a time when this sector is experiencing strong heating. This Thursday (4), Transfero announced the launch of its cryptoactive trading platform.

The Bitcoin Market, the largest exchange in Latin America, has been making acquisitions — among them, the manager ParMais. Recently, the company also launched an operation called MezaPro, focused on institutional investors. The Mexican Bitso announced, in May, the beginning of retail operations in Brazil and brought in an ex-Nubank.

As Bank of America (BofA) analysts pointed out in a recent report, the digital asset market is “too big to be ignored”. In Brazil, the segment has been gaining strength, driven by the search for higher risk assets by Brazilian investors.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y de ellas son responsables sus autores. No reflejan ni comprometen el pensamiento u opinión de Latam Fintech Hub, por lo cual no pueden ser interpretadas como recomendaciones emitidas por la platafomra. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista sobre el ecosistema Fintech.

Fintech is putting on the air a crypto as a service (CaaS) solution, says Carlos Alberto Vilela, better known as 'Cazou', the chief marketing officer (CMO) of Zro Bank .

Initially aimed at fintechs and other companies in the financial sector, such as banks, stockbrokers, distributors (DTVMs), in addition to e-commerces and loyalty programs, the service makes available more than 60 cryptocurrencies for purchase and sale through integration via APIs.

Zro Bank offers a platform with technical, operational and liquidity infrastructure for transactions to occur, integrated with the BitBlue cryptocurrency fintech - also created by Edísio in 2018 -, in addition to connection with more than ten other partner exchanges around the world.

The onboarding and compliance process, in turn, is assumed by the partner. “We buy and sell the cryptocurrencies, and return the balance in the user's application”, explains Cazou.

For that very reason, Zro will prioritize companies in the financial sector at this first moment, but the executive does not rule out opening to other segments over time.

The solution is offered, as the name implies, as a service, without the Zro brand appearing to the partners' users and customers. In other words, fintech is in the back office, providing the necessary infrastructure for cryptocurrency transactions.

The ambition is great: “We want to be the main infrastructure partner in the crypto market in Brazil”, says the executive, without opening numbers or projections regarding the new business vertical.

He says that some clients are already in the process of being implemented, as well as there are negotiations, still confidential, in progress with players in the financial sector of “good volume”.

The use cases of crypto as a service are numerous, and range from crypto points and cashback programs to investment brokers that may offer the cryptocurrency trading service on their platforms, or even companies that want to make crypto available as part of the package benefits, exemplifies Cazou.

"We are inaugurating a commercial team to go after clients and projects that we believe have synergy and make sense."

The creation of the new vertical comes weeks after Zro announced its first round of investments — initially worth R$25 million, but which will reach R$61 million with the entry of one of the biggest players in the financial sector, whose name has not yet been revealed.

In one year of operation, the application surpassed the mark of 350 thousand downloads, with more than 100 thousand users. The expectation is to reach 1 million downloads in 2022.

The expansion plan also includes putting a set of new products to run and increasing the supply of coins — today only bitcoin is available. In January, a new version of the app goes live with some new features, including this “big pack” of available cryptocurrencies.

Zro belongs to the same partners as the B&T Group. Inspired by Revolut, a British neobank, it has a slight hint of Chinese WeChat — through an integration with Telegram, Zro Bank users can make payments and transfers in a few seconds.

Fintech operates as a correspondent for Banco Topázio and has integration with BitBlue, where Zro was born, inclusive. In 2019, the company joined CoinWise. With the merger, Marco Carnut, former CEO of CoinWise and founder of cybersecurity company Tempest, became CTO of Zro Bank and is at the forefront of the technology developed by the digital bank.

Zro wants to take the crypto market to more companies and, consequently, people, at a time when this sector is experiencing strong heating. This Thursday (4), Transfero announced the launch of its cryptoactive trading platform.

The Bitcoin Market, the largest exchange in Latin America, has been making acquisitions — among them, the manager ParMais. Recently, the company also launched an operation called MezaPro, focused on institutional investors. The Mexican Bitso announced, in May, the beginning of retail operations in Brazil and brought in an ex-Nubank.

As Bank of America (BofA) analysts pointed out in a recent report, the digital asset market is “too big to be ignored”. In Brazil, the segment has been gaining strength, driven by the search for higher risk assets by Brazilian investors.

Las opiniones compartidas y expresadas por los analistas son libres e independientes, y solamente sus autores son responsables de ellas. No reflejan ni comprometen el pensamiento o la opinión del equipo de Latam Fintech Hub y, por lo tanto, no pueden interpretarse como recomendaciones emitidas por la plataforma. Esta plataforma es un espacio abierto para promover la diversidad de puntos de vista en el ecosistema Fintech.
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